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Stand up and be counted to Keep Squaw True!

Sign your name to our petition to the Placer County Board of Supervisors.  KSL needs permission to build anything in Squaw Valley and adding your voice to the chorus calling for responsible development matters.

We won’t use your name in any other way without your express permission and will never share or sell your contact information. That would just be wrong.

We absolutely will be in contact with campaign updates and other ways that you can get involved.  That’s because your involvement is the only thing that is going to make sure that generations to come will be able to enjoy Squaw much as we have.  We promise not to flood your inbox, and we’d be sorry to see you go, but you can opt out of these updates at any time.

Squaw Valley is Awesome.
And we need to keep it that way.

New development proposals for a series of highrise condo / hotels and an indoor amusement park risk everything we love about Squaw Valley and the Tahoe Sierra.

Squaw Valley deserves better.

I hereby urge the Placer County Board of Supervisors to Keep Squaw True.

  • True to the mountains and meadows that give Squaw Valley its unique sense of place.
  • True to the people who live, work, and play in Squaw Valley and the Tahoe Sierra.
  • True to the best ski terrain in California and those who come to test themselves on Squaw’s slopes.
  • True to Squaw Creek, Shirley Canyon, Lake Tahoe, and Squaw Valley’s incredible natural scenery.
  • True to our Sierra Heritage and opportunities for kids to play in the Great Outdoors.

Please keep these timeless values in mind as you consider new development in Squaw Valley. Together we can plan a future of which we will all be proud.


Show your support. Free stickers for your car, roofbox, skis, or board.

Donate to KeepSquawTrue.org

The Details

When KSL Capital Partners went shopping for properties for their venture fund in 2010, they looked at hundreds of properties. They bought Squaw, but it wasn’t KT-22, the Palisades, the Chamois, or our unique place in American Ski history that convinced them.  Instead, what they saw, in the words of KSL Managing Partner Eric Resnick, was “great growth potential.”

The growth KSL envisions is a series of high-rise condominiums and an indoor water park in Squaw Valley.  They seek approvals for 4 city blocks worth of 10-story-tall buildings, a 90,000 square foot indoor water park, $3.5 million “cabins” in Shirley Canyon, and parking garages on what little would remain of the existing lots — so much development it would make Squaw a construction zone for 25 years.  It would be development on a scale we’ve never seen here in North Lake Tahoe.

While this might be a good way to maximize short term real estate profits, it’s bad for Squaw Valley and the people who love it.  The Squaw experience requires day skier access.  But, despite the parking garages, it would eliminate thousands of parking spaces currently available to locals and day-skiers.

Just getting there, or to Lake Tahoe for that matter, would be a problem too as building all those condos would add over 8,000 cars per day to already gridlocked roads.

It’s also a threat to the irreplaceable resources that make Squaw so special in the first place.  If half of the new bedrooms are occupied it would require more than 75 million gallons of water from Squaw Creek and the Truckee River, natural systems that are already stressed by drought and a changing climate.

And then there is the impossibility of adding 4 city blocks worth of 10 story tall buildings to a little mountain valley without blocking views and drastically diminishing its natural beauty.

We have a proven track record of turning irresponsible development proposals into better outcomes, and we’re applying our experience and expertise to a long-term commitment to keep Squaw true for ourselves, and for future generations.  You can help.

Follow the links below to read official county planning documents, our responses, and learn more about other local organizations working for Squaw Valley and the Tahoe-Truckee Region. This section will be updated as events unfold so make sure to check back every now and then for the latest developments.


Sierra Watch - Keep Squaw True